The Rise of AI Agents - What You Need to Know

This session is designed for marketeers who want to learn more, and for marketing and data leaders looking to understand the strategic, operational, and cultural considerations of AI-powered change.

You'll hear from experts who share their expertise and insights with practical tips for how to get started. You will also hear from leaders, that are already putting AI agents into action—sharing real examples of how organisations are using them to improve efficiency, scale delivery, and enable smarter, more responsive marketing strategies.

Crucially, we'll also cover what leaders need to consider to unlock full value — from the cultural and people shifts required, to building the right capabilities and fostering a responsible approach to adoption.

Join us to gain practical insight into how to get started, what to prioritise, and how to evolve your strategy to harness the potential of AI agents.

Hear from:

• Anneli Ritari-Stewart, Head of Digital and AI, Royal London
• Duncan Muir, Head of Strategic Ecosystem, Vass
• Kapil R Bhatia, Sr RVP, Life & Health Insurance, Wealth and Asset Management, Salesforce
• Andy Sneddon, Head of Marketing Transformation, Barclays Bank
• Craig Bainbridge, Head of Architecture, HedgehogLab
• Jo McLean, Data Protection and Technology Lawyer, Burness Paul LLP

---

Book Now