Webinar: Turning Cultural Insight into Strategic Growth

Join Lydiah Amoah, CEO, BACKLIGHT and founder of the Black Pound Report, as they share how insight into Black, Asian, and Multi-Ethnic consumers can transform your strategy, fuel growth, and build trust that lasts.

Why This Matters

The Black Pound Report is the UK's most comprehensive study of the spending habits, behaviours, and attitudes of underrepresented consumers.

• Multi-Ethnic consumers hold £4.5 billion in annual disposable income
• Yet, the majority feel overlooked by mainstream marketing.

That's a huge missed opportunity. For your brand and your audience.

What You'll Learn

By leveraging the insights from the report, you can develop more inclusive and effective strategies that will drive growth and foster genuine connections with diverse consumer groups.

This approach embodies the DMA's commitment to responsible marketing practices that prioritise people, authenticity, and inclusivity.

Join us to discover how to:

• Tap into new revenue by serving underrepresented markets.
• Build inclusive campaigns that reflect the communities you serve.
• Use data to create marketing that's relevant, respectful, and results-driven.

Chaired by Jarmila Yu, Chair of our DMA Talent Committee, we'll show you how to put the latest addition to the DMA Code—the People Principle—into practice, helping you connect with diverse consumers and craft a marketing strategy that truly delivers.

Marketing is about people, so let's get it right. Book your spot to learn how to connect with the people who power today's economy.

Stronger Teams. Smarter Marketing. Greater Success.

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